Project Description

Anaïs loves new challenges and has long wished of a move to Australia to experience a new way of life and expand both her personal and professional experiences.

She prides herself on being extremely adaptive, and has a vast experience of working in diverse teams with various cultural environments and consumers. Anais is a self-motivated individual, who is capable of solving issues using her initiative, combined with a professional and positive approach. Being very determined, Anais strives to succeed in every project, large or small, that she is a part of.

Anaïs grew up on the French Riviera, though is also half Spanish courtesy of her mother. She is trilingual in French, English and Spanish, having spent her tertiary education studying in England, where she completed a BA in Global Business, and an MSc International Marketing degree at Coventry University.

Before coming to Australia, Anais was Marketing Manager for super yacht company Arrow in Monaco.

Anaïs is passionate about brand management, and the newly created Marketing and Event role at the Scone Race Club, provided an exciting opportunity to totally reinvent the brand image and marketing strategy of such a prestigious club.

She has joined the Scone Race Club as her first experience in the horse racing industry in order to expand her experience and exposure with luxury branding, while also gaining a new lifestyle experience.

Anaïs’s abilities to develop the strategic and operational marketing both on and offline, combined with her events organisation skills, make her a valuable asset to the race club team.

The main goals Anaïs has set are to preserve the Scone Race Club brand heritage, while redefining, updating, and increasing the clubs image according to the marketing trends.

When not at work, Anaïs spends her time filled with outdoor pursuits of running and hiking balanced with time in the kitchen.

Anaïs considers herself quite social, and is very much looking forward to immersing herself in the Australian culture and meeting many new people in doing so.